AMP stands for Accelerated Mobile Pages. The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
Benefits of AMP :
- Higher Performance and Engagement : Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.
- Flexibility and Results : Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.
Necessity of AMP plugins in WordPress:
With the increasing share of wordpress in the web market, it is becoming more and more important to make the sites better for mobile as the world is becoming mobile first.
Operating a business from an online platform requires a very different kind of marketing than that of a brick and mortar storefront. Google and other search engines have become the gate masters of small business e-commerce as the majority of online business’ clientele will be guided there by a search engine algorithm, which is looking for many different stipulations—both in the website code and in the content.
AMP plugins for WordPress are an essential element of your website’s visibility to Google’s SEO (Search Engine Optimization) algorithm.
If a search engine can see that your website will not load quickly enough on a mobile device, your website’s listing will not appear at the top of Google’s suggestion list when a user enters a relevant search. AMP plugins make your WP site load instantly on a mobile device, with the same speed and functionality as on a PC.
As washington posts said , “ If our site takes a long time to load, it doesn’t matter how great our journalism is, some people will leave the page before they see what’s there.” So it is better to optimize the ones wordpress site with AMP plugins to make new level impact to its users.online existence reliable and better.